Senior Growth Lead (Consultant – Remote)

next-generation vertical drama platform creating premium short-form serialized entertainment for mobile-first audiences. We are building engaging, binge-worthy storytelling experiences designed for the rapidly growing Bangladeshi digital entertainment market. Interested candidates are invited to send their updated resume to talent@recombd.com or WhatsApp +8801709993281 (Text only).

Develop and execute growth strategies to increase app installs, Monthly Active Users (MAU), paid subscribers, and revenue. Plan, launch, manage, and optimize paid user acquisition campaigns across Meta, TikTok, Google App Campaigns, YouTube, and other relevant digital channels. Continuously improve campaign performance by optimizing CAC, ROAS, LTV, retention, and conversion metrics. Collaborate closely with Product, Creative, and Content teams to improve user acquisition funnels and campaign effectiveness. Analyze customer behavior, market trends, competitor activities, and growth opportunities to drive sustainable user acquisition. Monitor campaign performance through dashboards, attribution platforms, and analytics tools while delivering actionable insights. Recommend and implement experimentation strategies, A/B testing, and growth initiatives to maximize marketing efficiency.

Bachelor's degree in Marketing, Business, Digital Marketing, or a related discipline. Minimum 5 years of experience in Growth Marketing, Performance Marketing, User Acquisition, or Digital Growth. Proven experience working with OTT platforms, entertainment apps, vertical drama platforms, or subscription-based mobile applications. Strong hands-on expertise in Meta Ads, TikTok Ads, Google Ads (App Campaigns), YouTube Ads, and mobile app marketing. Solid understanding of subscription businesses, attribution, mobile analytics, monetization, retention, and growth metrics. Experience managing high-budget performance marketing campaigns with measurable business impact. Strong analytical mindset with excellent communication and stakeholder management skills. Experience with platforms such as ReelShort, DramaBox, ShortMax, Kuku TV, or similar entertainment products will be considered a strong advantage.